We used to know what money was. It was tangible, something we could hold – a dollar bill, a nickel coin, a paper check drawn on a local bank, a credit card with a monthly payment. But steady changes over…
Tag Archive for social networks
What would you not be willing to do without?
by Terry Pittman • April 20, 2011 • 0 Comments
Young people would miss mobiles and web more than TV By Matt Warman, Consumer Technology Editor, The Telegraph, 20 Apr 2011 Very interesting article from the April 20, 2011 edition of The Telegraph (UK) about young people (16-24) and the…
Markets are conversations
by Terry Pittman • February 3, 2011 • 0 Comments
The most important marketing idea of the past decade was the first of 95 “Theses” published in the “The Cluetrain Manifesto“: “Markets are conversations.” It’s a deceptively simple statement, but profoundly important. The implication: A product that no one talks…
What makes a product worth talking about? Four starting points…
by Terry Pittman • January 21, 2011 • 1 Comment
I thought it might be a good idea to back up and discuss the core subject: what makes a product worth talking about? Having a good answer to this question has been, and continues to be of paramount importance, whether…
If it’s news, it will find me
by Terry Pittman • January 16, 2011 • 1 Comment
Occasionally I hear someone say something very simply, that so perfectly sums up something complex, and I immediately make a note of it. This happened at focus groups last May for the mobile publishing platform Skiff LLC (now incorporated into News…